Retail marketing and content management for a $2 mil local business and franchises.
(L-R: Before, first design, latest design.) Redesigned and maintained a weekly newsletter covering upcoming events, comics, and item feature for 4 franchise locations. Redesign increased readership by 100%, to 32% above industry standard.
Prompted to present 3 shirt designs for selection. All three designs approved for production.
8.5x11” table reservations signs for events, matching to online and poster design for visual consistency.
Poster designs used for in-store event promotion and online event signage. Visually matched to event signs for customer recognition.
Measured and created 2D floor layout for retail planning and fire safety measurements.